Related content
-
Data integrity: the new currency for responsible media?
Read more about "Data integrity: the new currency for responsible media?"As the programmatic ecosystem continues to evolve, media quality remains a barrier to effectiveness and growth. Despite significant…
-
Digital policyMarketing technologyMarketing technologyPrivacy and Tech Forum
Read more about "Privacy and Tech Forum"For senior experts from a broad range of functions, including marketing, legal, policy and compliance.
-
Advertising & policyMarketing effectivenessMarketing technologyMarketing technologyBrands are trailing on data transformation
Read more about "Brands are trailing on data transformation"If there’s one key learning from the latest WFA research on data transformation, it’s that too few companies have yet…
-
Advertising & policyDigital policyAIData Ethics Workshop: Generative AI
Read more about "Data Ethics Workshop: Generative AI"WFA’s data ethics workshops aim to operationalise the key recommendations put forward in the CMO Guide to Data Ethics in…
-
Programmatic & ad techPrivacy & techPrivacy Spotlight: India
Read more about "Privacy Spotlight: India"An in-depth overview of recent privacy developments in India impacting brand advertisers.
-
Programmatic & ad techPrivacy & techSpotlight: An update on Google’s Privacy Sandbox
Read more about "Spotlight: An update on Google’s Privacy Sandbox"The changing nature of data privacy is fundamentally redefining the way in which online audiences are measured and targeted by…
-
CMOs need to change internal culture to deliver data ethics
Read more about "CMOs need to change internal culture to deliver data ethics"CMOs say data ethics is a top priority but tend to overlook one crucial step: ensuring that their internal culture is rooted in the…
-
Advertising & policyMedia & analyticsWFA Survey: A Closer Look at Data Clean Rooms
Read more about "WFA Survey: A Closer Look at Data Clean Rooms"In recent years, online privacy concerns have prompted major web browsers to phase out support for third-party cookies. As a…
-
Cross-media measurementMarketing effectivenessMarketing structureMedia transformationWFA Forum: New York Media Forum Overview - 28th February 2023 – Marketing Effectiveness and First Party Data Strategies
Read more about "WFA Forum: New York Media Forum Overview - 28th February 2023 – Marketing Effectiveness and First Party Data Strategies"Meeting overview and agenda from WFA’s New York Media Forum on the 28th of February 2023
-
Agencies & partnersAgency evaluationAgency remunerationAgency rostersAdvertising & policyAgency managementInclusive marketingMedia Forum Meeting Overview (New York 22nd September 2022) – Media Responsibility and Agencies, Talent & Pitching
Read more about "Media Forum Meeting Overview (New York 22nd September 2022) – Media Responsibility and Agencies, Talent & Pitching"Meeting overview and presentations from WFA’s Media Forum on the 22nd September 2022
-
Advertising & policyCross-media measurementMarketing effectivenessMarketing technologyMarketing technologyWFA Benchmark: Web tracking in a cookieless world
Read more about "WFA Benchmark: Web tracking in a cookieless world"A WFA member has recently experienced a substantial decrease in the number of people opting into cookies tracking meaning that their…
-
Advertising & policyDigital policyInclusive marketingWFA Better Marketing Pod Ep 18: Cannes Special with Rupen Desai
Read more about "WFA Better Marketing Pod Ep 18: Cannes Special with Rupen Desai"WFA podcast host, David Wheldon, speaks with Rupen Desai, Global Chief Marketing Officer at Dole Sunshine Company, about brands…